Overview

Nestled in the heart of London’s vibrant Soho district, The Soho Hotel is a chic and contemporary retreat that captures the essence of modern luxury and urban sophistication. As part of the Firmdale Hotels collection, The Soho Hotel offers a unique blend of stylish design, exceptional service, and a prime location, making it a standout choice for travelers seeking both comfort and style in one of London’s most dynamic neighborhoods.

The Soho Hotel is renowned for its distinctive design, which combines contemporary flair with a playful spirit. Designed by Kit Kemp, the hotel’s interiors are characterized by bold color schemes, eclectic furnishings, and innovative artwork. Each of the hotel’s spaces—from the lobby to the guest rooms—reflects Kemp’s signature style, which blends modern design with a touch of whimsy and sophistication.

The hotel’s design ethos creates an inviting and stylish atmosphere that sets it apart from more traditional luxury hotels. Guests are greeted by a striking lobby adorned with vibrant art and stylish décor, setting the tone for a stay that is both luxurious and uniquely memorable.

The Soho Hotel features 96 guest rooms and suites, each designed with a focus on comfort, style, and modern amenities. The rooms are elegantly furnished with a mix of contemporary and classic elements, creating a warm and inviting environment.

Guests can choose from a range of accommodations, including Superior Rooms, Deluxe Rooms, and a selection of spacious suites. The Soho Suite, the hotel’s signature suite, offers an expansive living area, luxurious furnishings, and stunning views over the city. Each room is equipped with high-speed Wi-Fi, flat-screen TVs, and a selection of luxurious toiletries, ensuring a stay that is both relaxing and convenient.

The Soho Hotel’s dining options are as stylish and unique as its design. Refuel Bar & Restaurant, the hotel’s elegant restaurant, offers a menu of modern British cuisine with a focus on seasonal and locally sourced ingredients. The restaurant’s chic décor, combined with its diverse menu, makes it an ideal spot for breakfast, lunch, or dinner.

Guests can enjoy a range of dishes, from classic British fare to inventive modern creations, all served with impeccable attention to detail. The restaurant also offers an extensive wine list and a selection of craft cocktails, enhancing the dining experience.

For a more casual setting, The Soho Bar provides a stylish space for enjoying a drink or light bite. The bar’s sophisticated design and inventive cocktail menu make it a perfect spot for unwinding after a day of exploration or socializing with friends.

The Soho Hotel is dedicated to providing an exceptional guest experience through its range of exclusive amenities and services. The hotel features a well-equipped fitness center, allowing guests to maintain their fitness routines while traveling. Additionally, The Soho Hotel offers a range of personalized services, including concierge assistance, valet parking, and a 24-hour room service menu.

The hotel’s attentive staff ensures that every guest’s needs are met with the highest level of care and professionalism. From tailored recommendations to special requests, the team at The Soho Hotel is committed to creating a memorable and enjoyable stay.

The Soho Hotel’s location in the heart of Soho places guests at the center of one of London’s most exciting and eclectic neighborhoods. Soho is renowned for its vibrant nightlife, diverse dining options, and trendy boutiques, offering a wealth of experiences for visitors to explore.

The hotel is within walking distance of key attractions such as Covent Garden, Leicester Square, and the West End theaters, making it an ideal base for exploring London’s cultural and entertainment scene. Excellent transport links, including nearby Underground stations and major bus routes, ensure convenient access to other parts of the city and key destinations.

Curated by the World Travel Awards